Roger Fatatich

Amazon fan, business developer, blogger, positive guy.

Amazon Seller Central - An Intensive Guide

04, 2020/02

Being a seller on Amazon is a rewarding and lucrative experience – when done correctly. If you aren’t using Amazon Seller Central, you might as well be leaving money on the table. In this article, you’ll find information to get you started on Seller Central Amazon.

amazon seller center

Defining Amazon Seller Central?

Amazon Seller Central is a web-based platform that Amazon Sellers can use to grow their business. It allows you to keep your eye on the ball – selling. Everything else, from processing payments to handling returns is taken care of for you. This is the perfect platform for you if you are just beginning to learn the ins and out of Amazon selling.

However, the platform doesn’t handle the order fulfillment process. You either choose to handle shipping yourself or get it done through Amazon FBA, whichever is best for you. But when you use Amazon FBA, you just need to send your products to Amazon and they’ll handle order fulfillment for you by shipping and delivering the product to the customer’s doorstep.

How to Set Up an Account on Seller Central Amazon?

seller central amazon

To become an Amazon Central Seller, navigate to this page and click “Start Selling.” On the next page, you need to choose which plan you want between Individual and Professional.

Then, you will be asked to accept the terms and conditions for Seller Amazon Central, But before you proceed, make sure you have the following information ready:

  • Business and contact address
  • Mobile or telephone number
  • Credit card information
  • Identification

Then, you will be guided through some steps to complete the registration process of your Amazon Seller Central account. After your account is active, you can then begin listing and selling your products through Seller Central.

Navigating the Seller Central Key Dashboard Features

Once you’re in the Seller Central, you will be presented with a dashboard. It can be quite overwhelming at first, so here are a few important features of the dashboard that you need to know in order to get started.

Your Orders

This gives you a snapshot of the status of all the orders that took place during that business day. This includes all shipped products, unshipped products, canceled orders and more.

Selling Coach

This tool is like your own personal coach, providing you with information, such as inventory levels and fastest selling products. Then it gives you recommendations on what your next strategic move should be.

Sales Summary

The sales summary is a summary of all the sales you’ve made over four distinct periods: Today, 7 days, 15 days and 30 days. You can click “View more of your sales statistics” to further analyze the data and make informed decisions that will further increase your sales.

Payments Summary

How much have you sold? Here's where you get answers. Furthermore, the Payments Summary shows you how much Amazon owes during the next pay period.

Manage Your Case Log

This will take you to your case log, which is where you can view all the cases that need your attention.


This is one place you’d want to constantly keep an eye on since it ultimately determines whether you will remain on the Amazon Seller Center. Mostly, you will be here to respond to customer claims. If your customers complain too much, you will leave Amazon with no choice but to shut you down.

Benefits of Using Amazon Seller Central

Here are the main advantages of joining Amazon Seller Central:

Better Control of Product and Pricing

You can adjust the price of your products however, whether in response to shifting market demands or keeping up with and/or to outperform your competitors.

Better Control of Messaging

Too many times, Seller encounter counterfeiters who seek to ruin their reputation and profits. Amazon Brand Registry can help you find and report any counterfeiters.

Access to Powerful Analytics

You can get customer data that can be used to make all sorts of decisions in regards to your customers on Amazon to increase your bottom line.