Roger Fatatich

Amazon fan, business developer, blogger, positive guy.


Merchant Words Review: Find the Best Keywords for Your Products on Amazon

If there is something that cannot change anytime on Amazon is the competition level between sellers. Every seller on the platform wants to emerge the top about providing enhanced customer services at the same time, make profitable sales. To be among the top sellers, you must know which type of product the buyers want and make it simple for them to find when they search on Amazon.

To simplify your work, Amazon hosts Merchantwords, a search keyword tool that, if used efficiently, it will enable you to have the upper hand against your competitors through effective products launching and marketing campaigns. The main aim of Merchant Word is to help a seller know what shoppers search on Amazon.

Amazon and Keyword research

I had a slight background in online content marketing before I joined Amazon, just like most marketers who turned to sellers. I expected that the SEO concept that Amazon uses would be similar to the ones I used on the previous platform. That was not the case because the search engine used on Amazon has been programmed to display only the items that are expected to sell at the extant moment. The characteristic that makes Amazon different from other platforms like Google is its consideration of on-page components, while Google prefers off-page components such as backlinks.

Keywords are vital to you as a seller, as most buyers use certain words when they want to choose a product to buy. It would be a mistake to source products to sell before searching keyword competition.

Know more about Merchant Words

Merchantwords is a tool whose main objective is to offer a seller with the estimations of total quests for certain words used by buyers when looking for specific items. Using the analytical tool is simple; anyone can learn to use it within a short time. When you sign up, you will see a space where you will type the term you are searching for. The filter category is optional, depending on what you want. You will get the results of the term you were searching in, which you can analyze further. merchant words review Showing Results for the term toothpicks

With Merchant words, you will get the comprehension of what most Amazon buyers search on the platform.

Is Merchantwords beneficial?

The software was made in such a straightforward manner so that its users can easily understand. Although it seems that simple, a seller needs to use extra tricks to gain additional benefits from data results. You need to have some codes at your fingertips when analyzing the results you received after using Merchantwords. Know that search volume does not mean anything alone. Many factors get considered when going through those results, which include:

  • Relevant Competitors

As a seller, you cannot depend only on search volume. When you search a certain term, and a list of many sellers appear, but they sell different products, consider that as a piece of important information. It means your product has fewer competitors because the other sellers' are vending something different. 

  • Your Product Significance to the Search Term

Amazon has the trend of rewarding sellers whose items get clicked and convert into sales. If your products get clicks and do not convert into sales, Amazon will drop your presence from the results page or anywhere near it. When your products don’t receive clicks from buyers or get the click but don’t sell, it means you selected the wrong item to vend and had the assumption that the term you used as your keyword will source more traffic to your product. 

  • Ensure you use the Right Phrase

It is important to ensure that the phrases you use are relevant to the products on Amazon. Search the phrases you used for your product and check where it directs you. If it displays different items from the ones you are selling, you might have used an irrelevant phrase. You will require the services of Merchantwords to get the right term for your products.


For any business to be successful on Amazon, the sellers should know specifically the products or items that the shoppers want. With the help of Merchant Word, you will have an insight into what your potential clients are looking for. The data you receive from Merchant Words is exceptionally valuable if used in the right way. Investigate more before deciding what to buy or advertise. 

Read More

Amazon Seller Central - An Intensive Guide

Being a seller on Amazon is a rewarding and lucrative experience – when done correctly. If you aren’t using Amazon Seller Central, you might as well be leaving money on the table. In this article, you’ll find information to get you started on Seller Central Amazon.

amazon seller center

Defining Amazon Seller Central?

Amazon Seller Central is a web-based platform that Amazon Sellers can use to grow their business. It allows you to keep your eye on the ball – selling. Everything else, from processing payments to handling returns is taken care of for you. This is the perfect platform for you if you are just beginning to learn the ins and out of Amazon selling.

However, the platform doesn’t handle the order fulfillment process. You either choose to handle shipping yourself or get it done through Amazon FBA, whichever is best for you. But when you use Amazon FBA, you just need to send your products to Amazon and they’ll handle order fulfillment for you by shipping and delivering the product to the customer’s doorstep.

How to Set Up an Account on Seller Central Amazon?

seller central amazon

To become an Amazon Central Seller, navigate to this page and click “Start Selling.” On the next page, you need to choose which plan you want between Individual and Professional.

Then, you will be asked to accept the terms and conditions for Seller Amazon Central, But before you proceed, make sure you have the following information ready:

  • Business and contact address
  • Mobile or telephone number
  • Credit card information
  • Identification

Then, you will be guided through some steps to complete the registration process of your Amazon Seller Central account. After your account is active, you can then begin listing and selling your products through Seller Central.

Navigating the Seller Central Key Dashboard Features

Once you’re in the Seller Central, you will be presented with a dashboard. It can be quite overwhelming at first, so here are a few important features of the dashboard that you need to know in order to get started.

Your Orders

This gives you a snapshot of the status of all the orders that took place during that business day. This includes all shipped products, unshipped products, canceled orders and more.

Selling Coach

This tool is like your own personal coach, providing you with information, such as inventory levels and fastest selling products. Then it gives you recommendations on what your next strategic move should be.

Sales Summary

The sales summary is a summary of all the sales you’ve made over four distinct periods: Today, 7 days, 15 days and 30 days. You can click “View more of your sales statistics” to further analyze the data and make informed decisions that will further increase your sales.

Payments Summary

How much have you sold? Here's where you get answers. Furthermore, the Payments Summary shows you how much Amazon owes during the next pay period.

Manage Your Case Log

This will take you to your case log, which is where you can view all the cases that need your attention.


This is one place you’d want to constantly keep an eye on since it ultimately determines whether you will remain on the Amazon Seller Center. Mostly, you will be here to respond to customer claims. If your customers complain too much, you will leave Amazon with no choice but to shut you down.

Benefits of Using Amazon Seller Central

Here are the main advantages of joining Amazon Seller Central:

Better Control of Product and Pricing

You can adjust the price of your products however, whether in response to shifting market demands or keeping up with and/or to outperform your competitors.

Better Control of Messaging

Too many times, Seller encounter counterfeiters who seek to ruin their reputation and profits. Amazon Brand Registry can help you find and report any counterfeiters.

Access to Powerful Analytics

You can get customer data that can be used to make all sorts of decisions in regards to your customers on Amazon to increase your bottom line.

Read More

FBA Toolkit

As an Amazon seller, you need to know all the details about a niche in which you are going to sell the product. This will allow you to evaluate the product demand and competition so that you can boost your sales. However, estimating product sales, revenues and profits manually is not an easy task. This is where fbatoolkit helps you. Fba tool kit is a wonderful way of knowing the price drops of products.

In this article, we bring you the fba toolkit review along with its advantages and benefits.


Amazon fba toolkit is a very useful tool for Amazon sellers. Fba tool mainly offers 3 important features namely product tracker, price list analysis and sales rank. These features let the sellers know about the daily sales of products and they can also analyze the fba spreadsheet having ASIN of products and know about their estimated sales and current price and offers. Lastly, you can track price drops of products as well.

There is no separate Fba toolkit chrome. It can be used easily on chrome or on any browser by visiting

FBA Toolkit offers 5 amazing pricing plans; Scouter, Starter, Business, Enterprise, and Elite. The Scout plan is the cheapest and costs only $5 per month and can be used free for the first month. However, it offers limited features; you can track 10 products and scan 100 barcodes per day. The Starter package is available for $50/month and works only with Amazon US. Through this package, you can track 250 products.

The Business Plan costs $250 per month and allows you to track a fair amount of products that is 2500 whereas 1000 barcodes can be scanned per day as well. The Enterprise plan is a bit expensive at $500/month but works with Amazon US, UK, Spain, France and many more and allows tracking of 10000 products.

The Elite plan is the most expensive and is available at $1000/month. It can also be the use of different Amazon sites such as the US, UK, Spain etc. Through this package, you can not only track 30000 products but also scan 5000 barcodes per day.

FBA Toolkit has three features; Product Tracker, sales rank and price list analysis.

Product Tracker

This is a very useful tool that lets you track the sales, prices, and stocks of products. You can track products for all the merchants available in the listing. Through this tool, you can have an idea of the prices and sales of your competitors and you can set your prices based on their data.

Sales Rank

This is a free feature offered by FBA Toolkit through which you can get per day sales estimates of a specific product category. This feature can help you find profitable niches with high demand.

Price list analysis

This is another useful feature for both buyers and sellers. To use this feature you have to make a spreadsheet contain ASINs or EANs and in return, you will get to know about the product’s current offers, profit, and estimated sales. It also shows the product’s markup.

How to Use FBA Toolkit?

FBA Toolkit is quite simple and easy to use. All you have to do is go to and use the desired feature. The Sales rank feature is free and can be used directly on the FBA Toolkit homepage through the best seller rank. You can find the best seller rank on the Amazon product information page.

FBA Toolkit is a smart tool for sellers that can help them sell more effectively on Amazon.

Q: Is there a free trial of FBA Toolkit?

A: Yes, only the Scouter package offers 1-month free trial

Q: Is FBA Toolkit useful for Amazon sellers?

A: Yes. It is a very good tool which offers product tracking, sales rank and price list analysis.

Read More

How to Sell on Amazon FBA

Amazon FBA is getting popular with each passing day for all the right reasons. Ensuring easy shipping and customer care along with huge profits, Amazon FBA has emerged to be the go-to business idea for a lot of entrepreneurs. 

So, how can you start selling on Amazon FBA ? Let’s find out.

amazon fba

What is Amazon FBA?

Amazon FBA stands for Fulfilled by Amazon. Check IO Scout amazon sales estimator tool, right now. Essentially, this means that Amazon does all the hard work for you. 

  • All you need to do is send your products to Amazon. These products will be stored in the large fulfilment centers of Amazon which are run by robots and Amazon employees. 
  • Next, your products are sorted and inventoried and are taken good care. However, if any of your products get damaged in the process, Amazon provides you with an appropriate reimbursement in line with the actual price of the damaged commodity.
  • Now, when an order is placed by a customer on Amazon, the product is picked up from their shelves, properly packed, and shipped to the concerned customer on your behalf. 
  • Once the product reaches the customer, Amazon follows up with the customer and ensures that everything is okay. If the customer needs to return or exchange the product for any reason whatsoever, this is taken care of as well by Amazon.

Things You Are Required To Do

As is evident, Amazon fulfilment takes care of all the requirements for you, thus freeing up your resources for other tasks. 

As an Amazon FBA seller, here is what you should focus on:

Choose which products you want to sell

Amazon handles all the important work, but you are still required to decide as to what you would like to sell. 

Manage inventory

You will be notified by Amazon whenever the inventory runs low. Your job here is to keep the inventory in stock. 

Promote and advertise

Amazon won’t advertise your products for you. This is what you are supposed to do. As there are millions of sellers on Amazon, it is essential that you advertise your products well to catch the target eyes.

What to Sell on Amazon FBA

If all this sounds good to you and you want to sell goods on Amazon FBA, here is a quick look at all the items that you can sell:

Private label

This is the most preferred method to make money on Amazon. Choose the products that you want to sell, and repurpose them by adding more features. Next, brand them properly by putting your logo and branding. That’s all. 


Here, all you need to do is find low-priced items online, like on eBay, or on brick and mortar shops, and sell online at a higher price. 


Another way to find low-prices goods is through wholesale. Buy branded items at best prices in bulk, and sell them on Amazon at a higher price.

How Much Does it Cost to Sell on Amazon FBA?

Getting started with Amazon FBA is highly reasonable. Amazon FBA offers two types of seller accounts: individual and professional. Although individual seller accounts are free, they come with a high sales fee. On the other hand, professional accounts have a lower fee but they have a monthly subscription fee of $39.95.

In addition to these, you might also have to incur other related fees like Amazon fees, and inventory costs. 

The Wrap Up

This is how you can start selling using Amazon FBA. The entire process is relatively easy, hassle-free, and provides quick returns. 

What are your views on this? Have you ever sold using FBA Amazon ? Do share your experience with us in the comments below.

Read More

A Simple Guide to Amazon FBA Fees

Fees – the bane of every business. No matter what services you are checking out, it seems like fees are always the catch. Let’s face it, the fees could make a difference as to whether or not you can sustainably use a specific service for your business.

The same goes for selling business items on Amazon. Amazon FBA fees can quickly become overwhelming if you don’t know what you are looking at. 

How Fulfillment by Amazon Fees Work

Fulfillment by Amazon is a service that Amazon provides businesses that sell items through their platform. Ultimately, you list your items available and Amazon takes care of the back-end processing that order for shipment and providing the service should something never make it or need returned. 

The truth of the matter is the fees somewhat vary based on what you are selling and the volume of their sales. Other fees also differ based on your volume of sales and your business in general, depending upon the services you choose to utilize. 

Amazon has become one of the largest web-based selling industries available. It seems like most people turn to Amazon to look for things they need (or don’t need for that matter). So, if you want to join the rush and start selling on Amazon, you need a good breakdown of the FBA Amazon fees to prepare yourself. 

Amazon FBA fees is a broad category. Here are your primary categories of fees. 

  • FBA Fees
  • Individual Fees
  • Subscription Fees
  • Sales (referral) fees
  • Variable Fees
  • Storage Fees

Most of these are self-explanatory but here is what you need to know about these fees. FBA fees and storage fees go hand-in-hand. You send your items to a warehouse so that Amazon can fulfill your orders. And Amazon charges you a fee for these services, down to Amazon shipping your product for you when it sells. 

Individual fees and subscription fees also fall into the same window. Typically, you pay one fee or the other. Individual fees are $1 per sold item while subscription fees are a monthly subscription and eliminate the individual fee per item. 

Otherwise, you can expect to pay a percentage of your profit as a fee for sales. This is a minimal fee. The variable fees are random fees that could apply to media-based items. Whether or not you are subject to these fees would be dependent on your sales categories. 

What are the FBA Fees?

So, your question now is probably just how much are these Amazon FBA fees? Do they pay off? Whether or not the FBA fees are worth it is up to you. Amazon is providing an extensive service and if you sell quite a bit, you will most likely find it’s substantially worth the cost. 

The fees are broken down based on the size of the package and the weight of the package. Amazon finds your items in their warehouse, packs them, ships them, and handles any necessary customer service or return process for said items. 

The fees start as low as about $2.50 for packages that weigh 1 pound or less. Of course, there really isn’t a maximum for how high the fees can go. A large or heavy oversized package or something that might be awkward to manage could cost $150 or more for FBA Amazon fees. 

Amazon fully discloses the details behind these fees to their sellers and potential sellers. Nothing is hidden and sometimes the fees may wind up being less than you expect in the end. 

amazon fba cost

Is it Worth the Cost?

The Amazon FBA cost may seem overwhelming to you in nature at this point. Maybe you’re wondering if it’s really worth the cost. If you compare the costs Amazon FBA fees to platforms like eBay, you will find it’s not so bad after all. 

These platforms are very different. They operate much differently. So far, eBay does not have a fulfillment service like that of Amazon. Although rumor has it that they plan to launch a similar service in the near future. 

Overall, if you break down a fee comparison between the two, Amazon’s costs are substantially lower for consistent sales. And that includes Amazon fulfilling your orders as part of their service costs.  

Read More